So, You Wanna Name Your Business? Let’s Not Make it “Bob’s Burgers” (Unless You’re Selling Burgers)
Choosing a business name is a big deal. It’s the first impression your business makes. A great name sticks with people. A bad name? Forgettable, or even laughable. Let’s explore how to pick a name that impresses.
First Things First: Brainstorming Bonanza and the Quest for the Perfect Name
Your business name should reflect your identity. Think of it like a Tinder bio. It needs to be appealing and accurate. Start by asking what vibe you want. What are your goods or services? After some reflection, let’s ignite your creativity.
Tips for Naming Glory:
- Brand Reflection is Key: Your name should show what you do. It should whisper “trustworthy tech” or shout “delicious donuts,” depending on your business.
- Short and Sweet Wins the Race: Think “Apple,” “Nike,” “Pepsi.” Each is catchy and concise. Keep it under eight letters if possible.
- Availability is Non-Negotiable: Before you fall in love with a name, check if someone else has it. Domain? Social media handles? Trademark? Don’t build on rented land.
- Know Your Audience, Know Your Name: Who are you trying to attract? Gen Z may not connect with a name that appeals to Baby Boomers. Tailor it accordingly.
- Name Generators – Your Brainstorming Buddy: Stuck? Use online name generators to spark ideas. They can be surprisingly helpful.
- Brand Protection is Your Shield: Love your name? Protect it by registering it. Think of it as a prenup for your business.
Brainstorming Techniques That Don’t Involve Shamanic Rituals:
- Alliteration Antics: Names with similar sounds resonate. “WhimsiCraft Creations” has a nice ring.
- Acronym Magic: Shorten your name! “Gourmet Grind Coffee Co.” can become GGCC. Just avoid unfortunate spellings.
- Rhyme Time: Rhyming names create a catchy appeal. “Blossom & Brew Floral Studio” is memorable.
- Pun-tastic Names: Humor can help. “PetPamper Spa & Boutique” is playful and direct.
- Symbolism Symphony: Use symbols or imagery. “TechTrove Innovations” suggests a treasure trove of tech.
- Personification Power: Add human traits. “EcoFusion Eco-Friendly Products” sounds friendly and green.
- Location, Location, Location: If location matters, include it. “UrbanScape Greenery” fits city landscaping.
- Word Wizardry: Combine words for something fresh. “SparkleStyle Jewelry Designs” shines.
- Metaphorical Marvels: Use metaphors for depth. “Phoenix LLC” implies resilience.
- Opposite Day Names: Be unconventional. “ExeCuteIve” for laid-back executive coaching? Captivating.
- Slight Tweaks for Big Impact: Alter a letter. “Roll It Up” has a casual tone compared to “Roll Up.”
- Pronunciation Perfection: Say it out loud. If it’s hard to say, customers may hesitate.
- Cultural Sensitivity Check: Ensure your name isn’t offensive in other languages. Global is good, a global gaffe is bad.
Name Approaches – Mix and Match!
- Abstract Adventures: Invented names can be interesting. Think of “Xerox.”
- Descriptive Dynamos: Names that describe what you do work too. “General Electric” is clear.
- Acronym Aces: Like before, acronyms are handy. GGCC is easy to remember.
- Mash-up Masters: Combine names creatively. “Pinterest” is a good example.
- Foreign Flair: Foreign words add exotic appeal. “Volvo” means ‘I roll’ in Latin.
- Mythological Mystique: Use legends for inspiration. “Nike” is named after the Greek goddess of victory.
- Personal Touch: If you are the brand, use your name. Just check first.
“Should I Use My Name for My Business?” - Symbolic Statements: A symbol can represent what you do. A caduceus for a medical practice is an example.
Availability? More Like Reality Check.
- Domain Domination: Your website address is vital. No domain means no digital presence.
- Trademark Trawl: Use USPTO to find out if your name is taken. A
trademark search can save you from legal troubles. - Social Media Stalking: Secure those handles! Consistency across platforms leads to strong branding.
- Local Lowdown: Check local directories. Don’t name your bakery “Joe’s Bakery” if there’s already one nearby.
Feedback Fiesta: Don’t Be Shy, Ask Why!
- Friends and Family Filter: Show your favorites to loved ones. Their feedback is invaluable, even if tough to hear.
- Test Drive Time: See how your name looks and sounds on logos and business cards.
- Refine and Repeat: Keep adjusting based on feedback until you find the one.
Legal Landmines and Naming No-Nos
Choosing a business name has rules. There are regulations and forbidden terms to avoid.
Words That Require Permission (or Just Plain Forbidden):
- Government Grabbers: Words like “Commission,” “Department,” or “Bureau” should be avoided unless you are the government.
- Legal Legalese: Terms like “Corporation,” “Association,” or “LLC” should be used cautiously. You must be one to use these words.
- Sensitive Word Sensibilities: Avoid terms suggesting special status or function, such as “Authority,” “Chartered,” or “Insurance.”
Business Name Red Flags:
- Generic Gaffes: “Best Pizza Ever” lacks creativity.
- Growth-Limiting Gaffes: “Sarah’s Baby Clothes” could box you in as you grow. Name bigger.
- Tongue-Twister Troubles: If it’s hard to spell or say, people will not remember.
- Misleading Mayhem: Don’t call your shoe store “Luxury Cars Inc.” unless that’s accurate.
- Social Media Suicide Names: Long handles are tragic. Keep it short.
- Double Entendre Disasters: Ensure there’s no embarrassing double meaning in your name.
- Branding Blunders: Avoid names inconsistent with your brand image.
- Competitor Clones: Don’t pick names too similar to competitors to stand out.
Legal Eagle Reminders: Ensure your name complies with all legal matters. A trademark search is essential.
The “Me, Myself, and My Business” Approach: Using Your Own Name
Thinking about using your name? It’s a classic choice for solo acts.
Personal Name Pros:
- Solo Show Success: This works well if you aim to remain a one-person operation. Think of freelancers and artists.
Personal Name Pointers:
- Availability Check is Still Crucial: Your name might already belong to another business. Google it.
- Descriptive Boost: Consider adding a descriptor for clarity if your name is common.
Business Structure Shenanigans and Name Games
Your business structure matters because it influences naming rules. Each state has slightly different rules for naming LLCs.
- Uniqueness is Key (Again): Your LLC name must be different from others in your state.
- LLC Designator is Mandatory: Include “LLC” or “Limited Liability Company” in your name, as per state regulations.
Corporations must end their names with “Inc.” or “Incorporated.” It’s mandatory formality.
Catchiness and Brand Identity: The Dynamic Duo
A catchy name sticks like a pop song in your head. It should be easy to say and remember. No need for degrees to understand it.
Brand Identity BFFs:Your name needs to reflect your brand. It should resonate with your goods and services.
A name is important. A fun brand can be playful. Avoid names like “Solemn & Stern Accounting” for a clown college.
EIN, DBA, and More
Here’s some quick vocab:
- EIN (Employer Identification Number): This is like a Social Security number for your business. The IRS issues it. LLCs often need one if they have employees or tax duties. Even single-member LLCs might require an EIN.
- DBA (Doing Business As): This is a nickname for your business. It lets you use a catchy name for customers while keeping your legal name.
DBA vs EIN – They Are Different:
- DBA is Just a Nickname: This is a registered name to use, not the legal name.
- EIN Is for the Business: The EIN is linked to your business, not the DBA.
- DBA Does Not Have Its Own EIN: Your DBA runs under the EIN of your main business. Superman uses Clark Kent’s tax ID.
Final Thoughts: Useful Hints
- NAICS Code Caution: Steer clear of high-risk NAICS codes. Casinos, tobacco, and restaurants often get flagged as risky. Keep this in mind for your industry.
- Respect Your Legal Name: The name you file with the Secretary of State is your legal name. Treat it like a business ID.
- Domain Name Importance: Register your web domain and hosting. It’s crucial. Do this quickly to claim your digital space.
Naming your business is a journey. Do not rush it. Brainstorm well and select a name you will be proud of. This name should fit on everything, from business cards to advertising. Good luck, and may your business name attract customers.
